LOCAL CITY NEWS RELEASE Contacts: Pat Riso
Hasbro, Inc.
413-526-2307
priso@hasbro.com
ENBARGOED UNTIL AUGUST 20, 2008
20.08.2008 – The votes have been tallied! Kyiv has been elected to occupy a space on the first-ever international MONOPOLY edition game board. The votes of MONOPOLY fans have landed the “City of Chestnuts”, on a magenta space, which will share this color grouping with Istanbul and Toronto on the MONOPOLY Here & Now: The World Edition game board.
Earlier this year, MONOPOLY enthusiasts from around the world cast more than 5 million votes during a six-week online voting period. Seventy cities, running the alphabetical gamut from Amsterdam to Zurich, battled to win one of 22 property spaces on the global MONOPOLY game board. Montreal received the most votes and secured the coveted dark blue space traditionally held on the Ukrainian Monopoly Maidan Nezalezhnosti. From week to week, the city rankings shifted as participants voted daily for their favorite locations. With local and international support, Kyiv earned a place as one of 22 properties on the game board.
“With such a diverse range of cities listed on the ballot, we could never have anticipated how the final game board would have turned out,” said Helen Martin, Global Brand Leader for the MONOPOLY Brand. “We are thrilled that Kyiv will be represented in this first-ever global edition of the game and congratulate all who voted for this great city.”
The 22 cities that earned spots on the MONOPOLY Here & Now: The World Edition are as follows, listed in order of property groupings with the highest rent property listed first:
· Dark Blue: Montreal, Riga
· Green: Cape Town, Belgrade, Paris
· Yellow: Jerusalem, Hong Kong, Beijing
· Red: London, New York, Sydney
· Orange: Vancouver, Shanghai, Rome
· Magenta: Toronto, Kyiv, Istanbul
· Light Blue: Athens, Barcelona, Tokyo
· Brown: Taipei, Gdynia
“During the online vote there was an outpouring of support for hometowns, favorite travel destinations and ancestral cities,” said Martin. “When the game goes on sale this month, we hope that these voters will enjoy playing a game that they had a hand in creating and have fun collecting real estate from around the globe.”
The World edition will also feature updated game movers, houses and hotels, Community Chest and Chance Cards, and utility spaces, which reflect international icons and scenarios. Bank cards will replace cash as players debit and credit their way around the board using an ‘electronic banking unit’ and deal button which speeds up play by limiting the amount of time available to make that all important deal – anything from 5 to 45 seconds.
MONOPOLY Here & Now: The World Edition will be available on August 26, 2008.
Since 1935, more than 250 million copies of the MONOPOLY game have been sold in 103 countries and 37 languages. More than 200 different editions of the game have been published, but the most popular continues to be the classic "Number Nine." Affectionately known by its original product number, "Number Nine" is based on the streets of Atlantic City and is nearly identical to Charles Darrow's original submission to Parker Brothers. The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and the character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 2008 Hasbro. All Rights Reserved.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. © 2008 Hasbro, Inc. All Rights Reserved.
Hasbro, Inc.
413-526-2307
priso@hasbro.com
ENBARGOED UNTIL AUGUST 20, 2008
20.08.2008 – The votes have been tallied! Kyiv has been elected to occupy a space on the first-ever international MONOPOLY edition game board. The votes of MONOPOLY fans have landed the “City of Chestnuts”, on a magenta space, which will share this color grouping with Istanbul and Toronto on the MONOPOLY Here & Now: The World Edition game board.
Earlier this year, MONOPOLY enthusiasts from around the world cast more than 5 million votes during a six-week online voting period. Seventy cities, running the alphabetical gamut from Amsterdam to Zurich, battled to win one of 22 property spaces on the global MONOPOLY game board. Montreal received the most votes and secured the coveted dark blue space traditionally held on the Ukrainian Monopoly Maidan Nezalezhnosti. From week to week, the city rankings shifted as participants voted daily for their favorite locations. With local and international support, Kyiv earned a place as one of 22 properties on the game board.
“With such a diverse range of cities listed on the ballot, we could never have anticipated how the final game board would have turned out,” said Helen Martin, Global Brand Leader for the MONOPOLY Brand. “We are thrilled that Kyiv will be represented in this first-ever global edition of the game and congratulate all who voted for this great city.”
The 22 cities that earned spots on the MONOPOLY Here & Now: The World Edition are as follows, listed in order of property groupings with the highest rent property listed first:
· Dark Blue: Montreal, Riga
· Green: Cape Town, Belgrade, Paris
· Yellow: Jerusalem, Hong Kong, Beijing
· Red: London, New York, Sydney
· Orange: Vancouver, Shanghai, Rome
· Magenta: Toronto, Kyiv, Istanbul
· Light Blue: Athens, Barcelona, Tokyo
· Brown: Taipei, Gdynia
“During the online vote there was an outpouring of support for hometowns, favorite travel destinations and ancestral cities,” said Martin. “When the game goes on sale this month, we hope that these voters will enjoy playing a game that they had a hand in creating and have fun collecting real estate from around the globe.”
The World edition will also feature updated game movers, houses and hotels, Community Chest and Chance Cards, and utility spaces, which reflect international icons and scenarios. Bank cards will replace cash as players debit and credit their way around the board using an ‘electronic banking unit’ and deal button which speeds up play by limiting the amount of time available to make that all important deal – anything from 5 to 45 seconds.
MONOPOLY Here & Now: The World Edition will be available on August 26, 2008.
Since 1935, more than 250 million copies of the MONOPOLY game have been sold in 103 countries and 37 languages. More than 200 different editions of the game have been published, but the most popular continues to be the classic "Number Nine." Affectionately known by its original product number, "Number Nine" is based on the streets of Atlantic City and is nearly identical to Charles Darrow's original submission to Parker Brothers. The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and the character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 2008 Hasbro. All Rights Reserved.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. © 2008 Hasbro, Inc. All Rights Reserved.
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